Following on from a longstanding interest in the treatment of diseases and trauma in the face, and in conjunction with training in facial surgery, Dr James became fascinated with facial aesthetics, seeing non-surgical treatments as an essential component of managing patients’ cosmetic concerns. He rapidly moved to combine and integrate the different aspects of professional practice in facial aesthetics, drawing on surgical & non-surgical experience, as well as continued NHS practice and care of acutely ill patients with facial injuries.
Having established a successful private aesthetic practice, Dr James was troubled by the lack of regulation in the sector, and decided to combine a campaign for higher standards with his passion for teaching through establishing Interface Aesthetics in 2019. In addition to multiple publications in the area of facial trauma, James has presented nationally on the topic of safety and regulation in aesthetics. He is actively involved in campaigns to improve patient safety and increase regulation in injectables, and has been multi-award nominated both as an individual practitioner and for his role in Interface Aesthetics.