25 & 26 Sep | Excel, London

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Description

NEOVA TARGETS THE ROOT CAUSE OF SKIN AGEING, NOT JUST THE SYMPTOMS

NEOVA SmartSkincare is among the first clinical skincare brands to make the association between DNA damage and premature skin ageing. Inspired by the revolutionary science of cellular regeneration and groundbreaking DNA research, NEOVA’s patented formulas revitalise ageing skin, making visible age reversal a virtual reality.

DNA Repair Enzymes
NEOVA Scientists identified the types of DNA damage that, if not repaired quickly, could become permanent. And so, they made the best, better, and added DNA repair enzymes known as Photolysomes, Endosomes and Mitosomes.

Copper Peptide GHK
NEOVA has a great conversation among 3 scientists at a research center in Virginia to thank for its start. It was 1980, and the copper peptide GHK had recently been discovered by one of them. Together their research was showing that derivatives of the GHK-Cu peptide had potent anticancer activity by way of wound healing which involves the induction of cell growth – a target for anti-cancer compounds.

DNA CoFactor
Research and study provided the link they were looking for and the association of damaged DNA to premature skin aging and cancer was made. In 2010, after more than 20 years of discovery, DNA Cofactor – the patented DNA repair and signature copper peptide technology coalition – was introduced and NEOVA SmartSkincare was launched. It was the first ever scientist-created, second-chance-for-skin, photodamage centered skincare ever produced.

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