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For the third year, the beauty and wellness software leader shares industry performance benchmarks and insights to help salons, spas, and medical spas grow their business

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Zenoti releases The 2024 Beauty and Wellness Benchmark Report, the only source of definitive benchmark data for salons, spas, and medical spas. This marks the third year Zenoti has developed the report as a critical growth resource for businesses across the industry. The 2024 report highlights eight key metrics reflecting revenue growth, provider performance, and customer engagement. For each metric, Zenoti identifies data at three benchmark levels: top-earning businesses (the top 10%), high achievers (the top 25%), and the industry average.

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