GLOBAL BRAND MANAGEMENT
• Define & briefing content for brand materials for all channels on continual basis to create, develop to drive presence and sales in line with plans
• Support GBM with co-ordinating PR, Digital, E-Commerce and Content Teams to ensure the cohesion of campaign messages and visuals for all brand projects.
• Shape & finalise clear marketing toolkits to excite the business on the new launch/campaigns providing channels with a complete kit to flawlessly execute
• Upkeep the brand folder & channel tool kits with design/content team support
• Ensure PR highlights are logged and seamlessly integrated into brand messaging and activity on continual basis.
• Ensure competitor insight, merchandising, promotional and asset best practice are reviewed continually and fed back to head of brand /marketing director
• Ensure case studies, testimonies are collated and documented to utilise across comms
• Support NPD launches & POS development
• Drive presentations and update materials that inspire & inform all stakeholder
BRAND ACTIVATION
• Work closely with Global brand manager to deploy 360-degree marketing campaigns, complete with brand asset tool kits.
• Ensure all brand partnerships, sponsorships & events are deployed to best practice to uphold positioning and brand identity
• Supervise bringing brand to life across digital platforms ( DTC Consumer & Trade comms) in line with weekly & monthly plan
• Stakeholder Newsletter creation with all parties for monthly deployment
