CCR Trends Report: The Rise of Medical Aesthetics

Understanding demand through the ages 

Statistics reveal that the demand for aesthetic treatment is highest among 25-40-year-olds. Research found that 32% of 25-32-year-olds and 29% of 33-40-year-olds have had treatment or are considering doing so in the next 12 months. With collagen decline beginning around the age of 25, it is no wonder that this age group is beginning to explore aesthetic procedures. London-based aesthetic practitioner Dr Souphi Samizadeh, founder and director of Revivify London, says, “After the age of 25, people slowly start to lose volume in their face, while fine lines and wrinkles begin to appear. Within this age group, men and women are usually in full-time work and often don’t have children dependent on them, so have the disposable income to
spend on themselves. In addition, they’re fully equipped with using
social media and conducting their own online research, so are confident finding safe and suitable practitioners. I expect this trend to continue over the next few years.”

As expected, treatment remains popular within the peri- and postmenopausal age group of those aged 41-50, with 20% saying they have had or would consider treatment in the next 12 months. Dr Samizadeh comments, “This age group can be more cautious of aesthetic procedures; both in terms of spend and safety. They may have seen bad or ‘fake’ results 20+ years ago when techniques weren’t as sophisticated, so fear things going wrong or looking unnatural. They need lots of reassurance to help them part with their hard-earned cash and invest in something that will ultimately boost their confidence!”

Shockingly, 13% of 16-17-year-olds in the UK have had or are considering treatment in the next year. Dr Samizadeh says, “It is terrifying to think that teenagers, whose bodies and facial features are still developing, have undergone an aesthetic procedure. It is important to highlight that since October 2021, it has been illegal to inject botulinum toxin or dermal filler in anyone under the age of 18. Unfortunately, there may be unscrupulous practitioners still offering treatment under the radar; these should of course be reported.”

Significantly, however, 66% of this age group said that the cost of treatment could prevent them from going ahead with it. Dr Samizadeh emphasises, “If any teenager is considering treatment, ensure you speak to a qualified practitioner who will give you thorough advice when you turn 18. Remember, a good practitioner will always say ‘no’ to treatment if they don’t think you’re ready yet.”